Lessons from the Daddy of Clickbait Titles

He’s known for his bold headlines that always captivated whoever came across his ads.

“What the heck?” I thought while I browsed through eBay, looking for the cheapest hardcover copy of Breakthrough Advertising by Eugene Schwartz.

Who exactly is Eugene Schwartz?

This man is one of the most influential copywriters and marketing geniuses in history. The daddy of the clickbait type of advertising.